What Is Trademark Infringement And Governing Laws

By Business Editor

As a business owner, you will work hard to establish trust, faith and customer goodwill for your business. It is best, therefore, to avoid committing a trademark infringement at all costs ...

When an entity violates an absolute right attributed to a registered trademark without proper approval from the owner of the trademark, then that entity may be charged with trademark infringement. An “infringement” can also occur when a trademark is similar or the same as your trademark in connection with the goods or services you are promoting.

Overview Of Trademark Law

Any federal registered trademark may be safeguarded under the Lanham or Trademark Act. The Lanham Act is a law encompassing the federal ruling on trademark law in the United States.

The said act forbids actions which include dilution of trademark, bogus advertising, and trademark infringement.

Possibility of a Trademark Infringement Case

A trademark infringement is possible if you are able to prove that there is a “possibility of confusion” between your trademark and the purportedly infringing mark. Such possibility of confusion will be determined through a “trademark analysis,” wherein the following items will be analyzed:

  • The structure of the mark, both interior and exterior.
  • The connotation of the mark. The meaning can be explicit or implied.
  • How the mark is pronounced will be reviewed as well.
  • The relation of the infringing mark to the goods or services will also be analyzed.
  • The impression of the public will also be assessed. Actual test impressions on consumers may be carried out to determine this.

Trademark Infringement Penalty

The common penalty being given to a party who has been proven guilty of trademark infringement is “injunction.” Injunction is a court regulation wherein it orders the party to avoid doing certain actions such as infringing marks. Contrary to the common belief, injunction is not a monetary judgment.

There are instances that “monetary relief” is bestowed to a winning party. Such monetary respite may include the profit lost by the defendant, the claimants’ sustained damages and the over-all cost of action.

“Trademark dilution,” can be sought by plaintiffs with well-known trademarks. By doing so, the infringed mark will not be further utilized. There are factors to consider for a trademark to be specified as “famous” before an infringed mark will be blurred or tarnished.

Ways to Avoid Trademark Infringement

If you have been accused of trademark infringement, here are some recommended actions to undertake:

1. Do not copy. If you will be making a trademark, make sure that you do it with immense originality. It must be unique.

2. Search. The uniqueness of your trademark may be verified by doing “trademark search.” Primarily, you can scout for used trademarks on the internet. There are many “trademark search websites” which can help you with this task. Also, make sure you visit the Patent and Trademark Depository Library or PTDL to browse for possible similar trademarks that you have. This library is situated in almost every state.

Another trademark search option is to consult with a trademark lawyer who may also be of help with your trademark search. Your lawyer may conduct a “common law search.” This is a type of trademark search where government records are being checked to see if you have a similar trademark.

Ways to Protect Your Trademark

No one wants to be involved in the rigorous process of court proceedings. Hence, as a plaintiff, you need to perform actions to secure your “mark.”

1. Register. It is highly recommended that you undergo a federal trademark registration. With a duly federal registered trademark, you are guaranteed to receive optimum protection with regards to your “mark.”

2. Maintain. You need to maintain your trademark. It is best to use your trademark on all promotion materials such as websites, brochures or even advertising over the television. To inform everyone that a good or service is a registered trademark, use the register symbol "®". However, if the process of registration is not yet completed, then you can temporarily use the symbol TM for products or SM for services.

There is a price for copying someone else’s original work. It is not simply injunction or paying monetary damages to the plaintiff that can happen to you. There are more upsetting instances that can happen to you. You or your company’s reputation is at stake with a trademark infringement. This can cause you and your business loss of trust, faith and customer "goodwill." It is best, therefore, to avoid committing a trademark infringement at all costs.

Next article: What A Trademark Lawyer Does And How To Find One

Email this page to a friend


Featured Business Product:

Easy Photography Home Business image

Easy Photography Home Business

Earn $200+ per day taking simple photos in your local area! Almost anyone with basic computer and digital photography skills can start and run this business successfully. This is a virtually unknown photographic business opportunity ...

Click here for more details ...


More Articles About Trademarking ...


Overview Of The Application Process For Federal Trademark Registration

A trademark is a common term in the world of business. The presence of trademark confers many benefits to business owners and entrepreneurs, especially if you opt to register your trademark through federal...

An Overview Of The Trademarking Process

The basic idea of a trademark is to ensure that your unique intellectual property can be easily identified as belonging to you and remain distinguished from another entity that is not part of your business....

Protecting Your Intellectual Property - Trademark Attorney

Consider this: all big businesses employ lawyers. Why? Well, one of the main reasons that companies employ lawyers is because they are aware that wherever there is money, especially big money, there is...


Recommended Trademarking Resources

A Trademark Guide for Entrepreneurs - A Trademark Guide for Entrepreneurs provides the information business executives need to know about protecting their most valuable assets - their trade names, trademarks and service marks. In easy-to-follow language, Robert E. Lee explains how to register trademarks and trade names with both state and federal offices, police the marketplace for possible infringers and successfully exploit the marks through assignments, licenses, franchises and joint ventures. Most importantly, A Trademark Guide for Entrepreneurs teaches the corporate officer, director or manager how to select and use effective trademarks that will stand out in over-crowded market areas, thereby increasing market share and profit potential.

***

How to Register Your Own Trademark: With Forms How to Register Your Own Trademark: With Forms

Author: Warda, Mark. Number of Pages: 248. Published On: 2004/05/01. Language: ENGLISH.

While nearly everyone has created some work that deserves copyright protection, few people know the process for registering and protecting their products or ideas. Similarly, a trademark that has been registered accurately is the most valuable asset a company can have.

The information contained in this book makes it easy to register work and business trademarks accurately. Contents include: Addresses and phone numbers for easy registration in each state; Instructions for preparing the necessary forms; Explanations of the different types of registrations available for trademarks; Legal Reference / Law Profession.

How to Register Your Own Trademark: With Forms


For more information about Trademarking-related resources, see our Business resources section, subscribe to our Business Newsletter containing news, updates and insider tips, or go to more articles about Trademark Infringement.

***

Related Topics ...

***

Search for more information on "trademark infringement" below:

Google

You are here: Home » trademarking » What Is Trademark Infringement And Governing Laws