Mattel Products And The Importance Of Their Trademark
By Business Editor
If you are looking for the best kind of toys that can provide maximum entertainment for your children and are safe for them to play with, Mattel toys are your best choice. They manufacture toys for different age levels and they also manufacture toys for both boys and girls ...
When you think of Barbie, you think of Mattel as the manufacturer and the owner of the product. However, not many people know what the origin of Mattel is and how it came to produce their best-selling Barbie dolls. Based on revenue, Mattel is the largest toy company in the world. They produce high quality toys with different trademarks, such as Hot Wheels, Matchbox cars, Barbie dolls, board games, and they even tried producing video game consoles back in the early 80's.
The Mattel trademark origin was derived from the names of its founder, named Elliot Handler and Harold "Matt" Anderson. The names Matt and Elliot were combined and they ended up with the trademark called Mattel. When Elliot Handler's wife, Ruth Handler, became president of the company she established the Barbie product line, which became a huge success for the company. In fact, 80% of Mattel's profits come from Barbie sales.
On its early days, Mattel originally produced dollhouse accessories and picture frames. After the success of the company's dollhouse lines, Mattel concentrated on manufacturing toys and became publicly owned in 1960. Throughout 1960, Mattel purchased small toy companies that manufactured unrelated toy product lines. In 1966, Mattel purchased a small manufacturer of low-quality plastic lunchboxes which was used for manufacturing new kinds of products out of formed plastic.
Because of the formed plastic technology, Mattel were able to develop an innovative toy car parts that made their toy cars roll further and smoother. Because of this, Mattel opened a new line of toy cars called Hot Wheels. Up until today, Hot Wheels are still very popular. With different designs and great quality toy cars, Hot Wheels became one of the hottest selling toy cars in the world.
In 1987, Mattel distributed the NES or Nintendo Entertainment System in Europe. During those times, Nintendo didn’t have a European office and because of this, the early European versions of NES were called the Mattel version. Later, Nintendo opened its office in Europe and distributed the NES version. However, the only difference between the consoles is the Mattel or NES branding plaque on the face of the entertainment console.
Mattel was also responsible for distributing NES products in Canada. However, a court case resulted in making Nintendo the sole distributor of their NES line in North America and the co-branding with Mattel was stopped.
In 1993, Mattel merged with the Fisher-Price (another well-known toy company) and purchased Tyco Toys, which was the third largest toy manufacturer at that time. The toys from the manufacturer that Mattel purchased were trademarked with Mattel.
Today, because of the different toy companies associated with Mattel, you will see that they produce different kinds of toys with the Mattel trademark. There are quite a lot of toys that bears the Mattel trademark today. From Hot Wheels to their Barbie product line, you will see the Mattel trademark in these products.
For most people, the Mattel trademark means great quality products that their children will definitely enjoy playing with. Mattel produces different kinds of toys for boys and girls of all ages. Combined with the latest technology, Mattel can offer you the best toys available in the market made of durable materials that can last a long time. You can also expect Mattel's toys to be intricately designed and manufactured to attract children of all ages.
So, if you are looking for a high quality toy for your children, you should consider purchasing toys with the Mattel trademark imprinted in the box or on the toys. With this trademark, you can be sure of the quality of the products and you can also be sure that your children will enjoy playing with them for a very long time.
Whenever you are looking for the perfect toy for your children, go to your nearest toy store and look for Mattel products. The Mattel products will be marked with the Mattel trademark which can easily be spotted among the different available toys available in the market today.
Next article: The Importance Of Patents And Trademarks
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