Logo Merchandise And Business Branding

Logo products make the music world go round. Just ask Paul Stanley, singer for KISS. "We sell about 2,700 products around the world," says Stanley. "So we're the largest and biggest merchandising band of all times and have been for years." He said their logo merchandise encompasses everything from clothes and dolls, to condoms and funeral caskets. The imprinted merchandise certainly pays off too, earning the band something like $48 million last year. Any band, established or new, will tell you that it's not the ticket sales or the record sales where they make all their hard-earned cash: it's the merchandise.

If you think about it, even cities use logo merchandise to promote a certain idea, image or eye-catcher. If Berkeley California had a brand, it would probably be tie-dye. Chicago is "the Windy City." New York is "the Big Apple" (not to be confused with Apple Computers). The City of Colorado Springs, home to the U.S. Olympic Committee headquarters, has added the Olympic rings to the city's logo products, a deal which has undoubtedly secured their future partnership with the committee.

It can be daunting to develop a brand image when you think of logo merchandise like a walking billboard. So much depends upon this one design! A big part of logo products design is what items you choose for your imprinted merchandise. For instance, someone might have no need for a "Twinkie the Kid" mousepad (A mousepad? In the age of laptops?), but might go hog wild over a t-shirt. Or someone might not want to wear a FedEx shirt, but might appreciate a quality travel mug.